Frequently Asked Questions about immileads

immileads was created by Jérémie Le Pévédic, who also founded Expat.cl, a relocation and immigration agency for foreigners looking to relocate to Chile. After several years of generating leads online for Expat.cl, he got requests from immigration firms in other countries to do the same for them. This is how immileads started.

Jeremie combines his marketing experience and his deep knowledge of immigration/visas, especially the issues, fears, and questions that people have when moving abroad, to generate dedicated lead-generation funnels.

Most traditional marketing agencies focus on the following services: website design, content writing, search engine optimization, social media marketing, and paid ads campaign management.

Although these services help develop an online presence, few traditional agencies guarantee you to get leads. Search Engine Optimization can take a long time to get results. Agencies doing paid ads campaigns management usually charge 15-20% of the amount spent on ads without guarantee to generate qualified clients.

immileads has a different approach. We offer NONE of these traditional services. Instead, we focus on lead generation. Therefore, we know very well what a good lead is and what a bad one is. And how to generate qualified leads through dedicated funnels that filter out the leads that do not fit your requirements.

Of course, only some of your leads will turn into appointments or sales, but we aim to keep you repeatedly returning to immileads.

The minimum number of leads for the first order varies between 25 and 100, depending on the lead type. This number is a minimum to establish initial conclusions about the quality and return on investment of the leads generated.

The maximum number of leads depends on the type of lead you require and how broad is your target market. Contact us to discuss it.

We adjust our delivery rate based on your needs and availability to work leads. For example, suppose you have a salesperson focused on replying to inquiries and closing leads. In that case, we can send a higher volume than if you are a small office without a dedicated person.

We suggest starting with a slow delivery rate to adjust your requirements, if needed, and get leads that are a fit for your business.

Remember that a lead is not a closed client but someone who has expressed interest in an immigration service you offer. You are responsible for presenting your offer, showing them how you could help, and closing the lead. When people move from one country to another, they may need time to decide, so you should ideally implement a follow-up system when someone is still planning his move.

Most of the time, no. We generally do not offer a revenue share model (in which we get paid a commission only if you close). This is due to several reasons: 1) we assume the advertising cost to generate the leads. 2) Our experience with clients who want a rev-share model is that they do not necessarily understand the amount of work required by cold leads, do not contact quickly or follow up, or "forget" to pay the commissions when they convert a lead into a client.

For these reasons, we sell most of our leads at a fixed price.

There are two situations where we could work on a rev-share:

• you need high volume of leads (more than 1000/month) and are ok with paying the advertising cost. In that case, we could work with a management fee + rev-share.
• when generating leads, we get a certain percentage of leads who are rejected. They are valid, but do not qualify for the visas one of our clients offer. They still need help, but may be more difficult to convert. If you are willing to work these lower-quality leads, we can do a rev-share agreement.

Yes. You have two main options:

1. We send each lead with a channel identification number, identifying the channel used to generate each lead. If you indicate which leads convert well and which do not, we can adjust our process to focus on the channels that work best for you and eliminate the rest.
2. If you notice that you get a category of leads that do not suit your business, we can add a filtering question to filter them out.

The leads' performance depends on the quality of the landing pages, the acquisition channel, and the marketing message. This step is our responsibility. But, an essential part of the quality is due to the lead processing. How fast do you contact each lead? How good is your salesteam at presenting your services? How compelling is your marketing message?

We do not control these factors. For this reason, we cannot guarantee a return on investment for your leads since some immigration firms will process them very well, and others much less.

Please note, though:

1. We aim to build your loyalty in the long term, so we want your return on investment to be good on the leads we sell you.
2. To maximize the quality of the lead, we strongly advise you to process it within 1 hour.
3. When we start working together, you get access to a member area, with tools and guides dedicaded to closing immigration leads. We can also review your sales workflow to help you improve your closing rate.

There are many factors to consider to calculate a conversion rate. Adjusting the leads so that they match the service offer is one thing. But several other factors are to be considered:

• What is your pricing point?
• How do you present your offer?
• What trust do you generate with the potential client? And which guarantees do you offer?
• How often do you follow up with the person? Immigration leads frequently convert 6-9 months after the first contact, as the client is working out his relocation project.

Immigration companies that properly work their leads usually see a conversion rate between 10-25%. It can be better for highly targeted campaigns,, companies demonstrating excellent service, or with a high reputation in their space.